Braekken | Strategic brand management.

www.andersbraekken.com

I am a strategic brand management advisor with a 20 year proven track record of delivering high-end consulting services to growth-driven organisations in the corporate brand domain. Born (1970) and raised in Oslo, educated at the University of St. Andrews (MA in Management with Economics and International Relations) and based in Barcelona since 1998. Enthusiasm, empathy and energy are key characteristics of my way of doing things. I strive to execute my responsibilities with passion, rigor, loyalty and full commitment to create success stories. Entrepreneurial spirited with fresh and creative ideas yet analytical and with a true business vision, I like to consider myself versatile and pragmatic in the approach to new challenges. Throughout my career I have had the good fortune of working with a diverse portfolio of companies and brands – big and small, local and global, private and public, startups and leaders – such as Accenture, Abu Dhabi Executive Council, Ansur Technologies, Axumen Intelligence, BaaN, Bacardi Global Brands, Borges, Columna Branding, Compal, CSM, Deltek, Esteve Pharma, Fluidra, HP, IBM, Kraft Foods, Martini, Mondelez, MRW, Oracle, Orizonia, Pascual Dairy Group, PepsiCo, Sara Lee, Telstar Life Sciences and Vueling Airlines – to mention a few – throughout the EMEA región. Since 2010, I have also been lecturing in branding, digital marketing, innovation and product management at ESCI-UPF International Business School in Barcelona.

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I am a strategic brand management advisor with a 20 year proven track record of delivering high-end consulting services to growth-driven organisations in the corporate brand domain. Born (1970) and raised in Oslo, educated at the University of St. Andrews (MA in Management with Economics and International Relations) and based in Barcelona since 1998. Enthusiasm, empathy and energy are key characteristics of my way of doing things. I strive to execute my responsibilities with passion, rigor, loyalty and full commitment to create success stories. Entrepreneurial spirited with fresh and creative ideas yet analytical and with a true business vision, I like to consider myself versatile and pragmatic in the approach to new challenges. Throughout my career I have had the good fortune of working with a diverse portfolio of companies and brands – big and small, local and global, private and public, startups and leaders – such as Accenture, Abu Dhabi Executive Council, Ansur Technologies, Axumen Intelligence, BaaN, Bacardi Global Brands, Borges, Columna Branding, Compal, CSM, Deltek, Esteve Pharma, Fluidra, HP, IBM, Kraft Foods, Martini, Mondelez, MRW, Oracle, Orizonia, Pascual Dairy Group, PepsiCo, Sara Lee, Telstar Life Sciences and Vueling Airlines – to mention a few – throughout the EMEA región. Since 2010, I have also been lecturing in branding, digital marketing, innovation and product management at ESCI-UPF International Business School in Barcelona.

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