It all started back in 1988 in a small town in the Black Forest area of Germany, where the 'one man show', known as Wolfi's, was born in the car repair workshop of his brother. After visiting family in Dubai, the decision was made in 2002 to make the move and open a bicycle store in the UAE. Ten years later, cycling saw a massive surge in popularity in the UAE thanks to the foundations laid by Wolfi's and cycling specific tracks such as Al Qudra opening. Fast forward to today and Wolfi's is home to over 140 staff members and celebrates 20 successful years in 2022. We recently opened multiple new facilities, Al Khawaneej Walk in Dubai, a new flagship mega-store, a bike rental facility, and a boutique shop on Hudayriyat Island in Abu Dhabi and other stores are planned for the GCC in the coming years. We continue to grow but never forget our mission: to increase participation in the sport of cycling and have a positive impact on the health and wellbeing of the communities we service.