GiftCast has created a social, engaging experience that is more enjoyable for gift givers and their recipients. Instead of just sending a gift card for a certain store or service, GiftCast incorporates a video message that is simple and fun to create and maintains the emotional connection similar to giving an actual gift. Senders add money via bank account, credit card, or debit card to send with their video. Recipients can watch the video then withdraw funds to use whenever and on whatever they want. Video can be shared, saved, and stored forever.