CHES is one of a kind; creators of the world's finest Clean Perfumes and Oil-centric Beauty & Lifestyle ('THE ULTIMATE OIL': 100% Natural Nourishment for hair). Inspired by old-world, artisanal Perfumery, each product has its own 'Edition'; differentiating scent and purpose. The focus is: 100% effective formulations using what truly are the most beautiful and sumptuous ingredients - Made in England. CHES Editions aims to be the first sincerely luxury brand that is simultaneously 100% Natural - and is proud to stand up to its mainstream friends without compromise on performance and aesthetic and ZERO synthetic ingredients. We're making Luxury Pure - one sensual Edition at a time. LAUNCHING with THE ULTIMATE OIL: June 2019 100% Natural Nourishment for Beautiful Hair with Edition 29 for Women and Edition 11 for Men. The innovation: a completely natural and vegan hair oil that has the feel, texture and performance of a salon-grade serum. Using a blend of the most expensive oils and special all-natural ingredients that replace the need for silicone, THE ULTIMATE OIL delivers the same lightweight shine to the hair as its synthetic competitors whilst providing real nourishment; and supporting hydration and hair growth in such a way that is 100% PURE - and so, over time, will make the hair the best it can be.