ShowCycle is CRM application designed specifically for trade show industry exhibit booth and sponsorship sales. Built on top of Salesforce, ShowCycle helps show organizers manage the complete lifecycle of their event sales from show to show using all of the familiar features of the world's leading CRM platform. ShowCycle is the brainchild of the Columbia, Maryland-based team at Fantail Consulting and Technologies. Fantail has been at the center of trade show technology for five years, building customized software solutions and integrations to solve the industry’s most pressing problems. After much encouragement from its customers, and receiving the same requests over and over again, this highly diverse group of professionals, led by CEO Pat Pathade, decided to expand its offerings to include the first stand-alone CRM built specifically for trade shows.