Data Value enhances organizations with the development of their data strategy and digital transformation. We achieve this by developing data tech as well as data management in tandem. Above all, what good is data without a proper governance structure. The biggest reason that investments in big data fail to pay off, though, is that most companies don’t do a good job with the information they already have. They don’t know how to manage it, analyze it in ways that enhance their understanding, and then make changes in response to new insights. Companies don’t magically develop those competencies just because they’ve invested in high-end analytics tools.