Hijinx n. (used with a pl. v.): 1. boisterous celebration or merrymaking: Hijinx Strategies – Brand Strategists & Instigators When a long-term, laser focused brand strategy is in place the path is wide open, leaving plenty of room for innovative and creative brand building shenanigans along the way. Hijinx Strategies is a group of brand strategists committed to learning from, yet challenging conventional norms to develop the right strategy for each of our client brands; finding the sweet spot between traditional marketing elements, brand PR tactics, social media, and digital platforms, to create authentic consumer connections, drive sales and impact brand equity. The magic happens when the right mix of strategies, tactics and amplifiers blend to tell the perfect, authentic, engaging and exciting brand story that keeps consumers wanting more. Just as we all have our own stories, brands have unique stories to tell too. As we discover your brand, a strategic architecture will emerge to create the foundation for your unique and epic brand odyssey. We work with our clients, their internal teams, external agency partners and our own team of experience architects to ensure the strategy is executed flawlessly across all consumer communication platforms. We conduct ongoing evaluations to ensure objectives are being met. This in-depth and continuous brand analysis allows our clients and strategy teams to build a long-term strategic brand plan with actionable and impactful short term awareness campaigns. Jillian Bowman is the Chief Instigator behind Hijinx Strategies. A thought leader with 20 years of experience in public relations, event production, experiential marketing, creative direction and strategic brand development, Jillian has an intuitive ability to connect brands with consumers in unique, authentic and memorable ways. Jillian pushes limits, explores innovation and empowers her team to create, inspire and believe in the possibilities.