McRae is an integrated marketing firm with strong public relations, advertising and interactive practices. McRae was one of the first firms in the United States to embrace full-spectrum integration, and we remain one of the few firms with dedicated, veteran practice leaders for each of these disciplines. Some of our clients retain McRae solely for public relations initiatives. Some of our clients retain McRae for fully integrated campaigns. All of our clients receive the benefit of a staff that understands how to generate maximum value in each of these environments.