The P.E.A.C.E. Foundation was established in 1993, as a Trust, (Reg. No. 2114/94) with Tax Exemption for donors (PBO number, 930014634). The Foundation is a registered non-profit organization (NPO number, 021-948). The main purpose of the Foundation is the alleviation of poverty in rural communities. The P.E.A.C.E. Foundation Trust works collaboratively with ERP (Elephants, Rhinos and People). The ERP strategy is the protection and preservation of Elephants and Rhinos in the wild through the alleviation of poverty among rural People living adjacent to the threatened areas. The poverty alleviation work in ERP, the work with people, is implemented using the P.E.A.C.E. Model. ERP is an initiative of groupelephant.com, a largely employee owned group of technology companies, nonprofits and impact investment vehicles with a strong global presence. group elephant.com is characterised by a primary strategic imperative in terms of which we go “Beyond Corporate Purpose in our day-to-day activities.” THE P.E.A.C.E. MODEL Central to the Foundation’s work, is the promotion of Local Economic Development through the establishment of P.E.A.C.E. Development Centres, commonly referred to as HUBs and smaller Centres as satellites or PODs. These Centres are multifunctional focal points which ensure a holistic approach to development by accommodating and servicing the five central components of the P.E.A.C.E. acronym, namely, Planning, Education, Agriculture, Community and Environment known as the P.E.A.C.E. Model. Each of these is a key factor in the implementation of an integrated, holistic and sustainable model for rural development. The P.E.A.C.E. Model was evaluated by Ashoka as an original, replicable and sustainable model to address rural poverty and the founder was awarded an Ashoka Fellowship in 2008.