In a saturated social enterprise field that’s too focused on rewarding scale, speed, and brand-new solutions, it’s refreshing to encounter a purposeful, value-driven initiative that is building on existing innovations to tackle the chronic problem of waste management in Africa. Mr. Green Africa is a Nairobi-based recycling start-up whose vision is to change people’s perceptions towards. Waste equals value. This small company incorporates the concept of shared value—creating economic value while addressing social and environmental challenges—into its core, by harnessing the untapped potential of an existing informal waste management industry.