Vero Beach Magazine was founded in 1997 by a Connecticut transplant with a Vero Beach spouse, so the magazine’s perspective encompasses the interests of both year-round and seasonal residents. At first glance, Vero Beach Magazine may seem to represent only the wealthiest segment of the community, however readers soon discover interesting articles spanning across all areas of Vero Beach and Indian River County. Also, the staff agrees that regional publications have an obligation to give back to their communities by supporting local non-profit fundraising efforts (financially and editorially), and by uncovering ways to preserve local history and the environment. With over 6,000 of the monthly distribution of 10,000 copies going to households that pay for the magazine, the readership has proven that Vero Beach Magazine is read and treasured by the community. The additional 4,000 copies in each press run are distributed to hotel rooms, doctors' offices, real estate firms, at events and weddings, and other popular locations. The magazine strives to be a positive force in the community by engaging readers with truthful, quality editorial and photography; generating support for non-profit organizations; and promoting local businesses.