Capturing Moments to Immortalise Memories. As someone who often prefers to consider, absorb and observe situations, photography has always been a great medium for me. Capturing those moments which embody the occasion are what keep my finger on the trigger. From weddings to sports, all I want to do is capture and immortalise memories for others and myself alike. I have always tried where possible to take a visual approach to life and it's that love which has probably cemented my career in advertising, from branding campaigns to content and film production. Much like photography, the advertising challenge to create things which resonate with people are at the heart of the industry. Whilst photography started as a personal outlet, a natural evolution has seen it become a significant and now formal part of my life, taking on commissioned work wherever I can.