Started in 1999, Feature Fab began in President Jim Fry’s parents’ garage as a supplier of bars and bar service products for Phoenix-area restaurants, bars and nightclubs, where Jim put his expertise in automotive rebuilding to use. Success quickly followed, and the company grew to include more than a dozen talented employees and to serve clients worldwide. Today, Feature Fab is a metal fabrication firm that designs and produces merchandising and beverage displays for retail, restaurants, nightclubs and bars, as well as custom, branded products for on-premise marketing. With in-house expertise in marketing, trade show planning, retail fixtures, portable beverage services (including wet bars and bottle service organizers), a solid merchandising plan can be created around each client’s logo, style and marketing strategy. During each phase in the process, from the client’s initial vision through to the realization of final products, Fry Fabrications’ sales and design teams work in close partnership with the clients’ marketing professionals to ensure no details are left unaddressed. Whether promoting at nightclubs or exhibiting at tradeshows, Fry Fabrications will design and create exactly what their customers need to get it done right.