Professional Photo Lab Studio, born in 2001 in Genoa from Fabrizio Pezzoli's concepts. Son of a photographer he studied photography at one of the oldest studios in the city of Genoa with more then 50 years of history (since 1958). After completing a degree in Industrial Design he understood that his strength lies not in creating an designing a product, but in promoting one, hence starts working with many advertising agencies as a Photographer. Today his passions include web design, photography, virtual reality, and IT, working not just as a sharp observer but also creating personal projects. Our purpose is to make products, people and locations visible.We believe in the image power, image like identity, like a representation of the potential brand at world level, Image like added value. Photo Shoots for movies productions, videos including music videos, documentaries, TV serial, and Backstage shooting . Industrial and commercials photo shooting for web agencies, advertising companies, magazine, real estate agency, industries. Retail photo shooting : portraits and events . Specialized in panorama format ( digital and analogical tecniques ) QuickTimeVR ® and Object QTVR format. Print Services :Hi-End Digital Photographic Printing, Lambda® Photo printing, Fine Art, Indigo® digital print. Fast webdesign services : fast pubblication on joomla / wordpress or html / Flash website. Photographic Equipment: small/medium format camera, analog/digital.