SMART has become an emergent key player in Middle East and Africa markets, providing value added consulting services to various companies operating in Egypt, Kenya and Kuwait, with a bird’s eye on extending its presence to other countries. We assist our clients improve their operations to achieve business excellence. Our job is to see the company not as it is, but as it can become. Business all over the world has evolved from the era of Goods where the product was the hero, to the era of Services where the service sector was the dominant, and then we moved into the Technology era where information and technology were the critical success factors for any organization, and now we are moving into what is called People era where human capital is at the centre of our mindsets. SMART believes that the new era needs high calibers with outstanding competences in order to make a good use of rare resources and utilize the high tech capabilities up to the maximum.