HYUNDAI CRADLE is the open innovation brand – currently has five different global innovation areas such as Silicon Valley, Tel Aviv, Berlin, Beijing and Singapore - which focuses on establishing OIIP (Open Innovation Interactive Platform) for Hyundai Motor Group (HMG) through investing in next-generation tech startups and accelerating programs for early-stage tech companies and engaging in the internal and external strategic cooperation of HMG. The mission of HYUNDAI CRADLE is to facilitate and assist in all aspects of HMG's strategic transformation to be a "MaaS" company.