payByMobile facilitates mobile payments for online shopping. The service delivers a payments wallet that works on all UK mobile phones. Top-up to add funds and Text to Pay online. Users can also Text to Reserve online and top-up later to pay for their shopping. Text to reserve allows shoppers to park their shopping basket overnight and pay tomorrow to drive lower abandonment rates & higher sign-up conversion rates leading to a 10%* uplift in online sales. *( similar next day payment options account for 50%+ online sales at UK multichannel retailers) Cash, ATM & e-Banking top-up options are supported to extend online sales to almost everyone in the population, i.e. anyone with a mobile phone. 42 million Target Shoppers The service is easy to use and consumers do not have to preregister, so everyone with a mobile phone can text to pay at your online store today. Familiar and intuitive usability immediately delivers 42 million UK prepaid ‘top-up’ mobile users, as target shoppers to your online store.