Simple. That is my rule. In a world where things are fancy or overdone, I prefer to take a step back and give exactly what is needed for the given situation. I don't over-code. I have been doing this for 14 years. I have seen software transform into this amazing tool can cause change. It's exciting to be alive in this time when the tools that we use to build on the web are advancing at light-speed! That, in itself, makes it all the more important for us to keep it simple and remember what it is we are trying to do.