Business Innovator makes it easier for companies with performance challenges to identify innovative and viable actions to increase profitability and operational efficiency, within a fair time period. The strategic level advisory and consultancy services are focused on 4 main directions: - SALES – better market approach & coverage, sales enablement, performance measurement, optimising teams & related processes, customer acquisition & retention programs etc. - MARKETING – new or improved services / products, better monetization & market positioning programs etc - STRATEGY – analyze & redesign the business strategy, processes, culture; re-evaluate suppliers’ services etc. - INFORMATION – transform data into useful & actionable information; tools that increase operational agility & efficiency: Business Intelligence & Data visualization software, specialised trainings etc. The identified action-plans can be implemented in business areas such as direct or indirect (channel) sales operations, product management or development, service management, marketing, public relations, human resources, operations, logistics, manufacturing, finance & accounting.