General Public & Partners approaches all its work with two core beliefs – meaning & creativity. Whether you’re a brand, a social issue or an organization, you have meaning to someone. Finding that meaning is an exciting, involving discovery. And, when we find it, we build it into everything we do together. It’s undeniable. It’s proven. Be it in advertising, art, even politics, the impact of an idea is truly related to the way it is expressed. This is creativity. Creativity is how we deliver meaning, with a core team of principals and strategic partners. As each project and client is unique, we are able to draw on diverse talents to bring relevant, efficient and inspiring value to the projects at hand. From humble beginnings 5 years ago, we are continually increasing our capabilities through more partnerships and seasoned talent. Collectively we bring decades of experience in advertising, design, digital, video and marketing, from all corners of the globe. In short, we want our work to be worth more than its dollar value. We do this by partnering with clients to generate environmental, educational, social, health and economic profit. Frankly, we can’t think of a better reason to be in business.