Addison Whitney, powered by Syneos Health, is a global branding firm specializing in verbal and visual branding, brand strategy and market research. Founded in 1991, Addison Whitney's depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing a unique and interactive creative process, Addison Whitney has developed some of the world's leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo; for more information, visit www.addisonwhitney.com.