“VICTOR”, with a brand name originated from the word “victory”, over the decades has carried a rich number of raw badminton talents to proud champions. What remains the same is the humble philosophy “integrity, diligence, performance and excellence,” set by founder Mr. Chen Deng-Li, which leads the staff to constantly push the limits in pursue of producing the best badminton equipment for the world. Over the past 50 years, VICTOR has grown from a small shuttlecock-making factory to a house-hold badminton brand, creating huge market success ranging from rackets, courts, apparel, footwear, and accessories. Now one of the sport’s leading names, VICTOR sells an impressive 36-million shuttlecocks annually which go up to the height 400 times as high as Mount Everest. VICTOR offers an original universe for a wide range of badminton sporting goods at the forefront of technology. The establishment of “Advanced Product Research & Development Department” inspires a never-ending stream of powerful innovations that make badminton stronger and faster. Meanwhile, touches of traditional craftsmanship can also be found in the very details in VICTOR products. For the production of one piece of VICTOR MASTER ACE shuttlecock, it needs 97 days, 218 procedures, and elimination of 31,984 feathers to actually complete. VICTOR products have not only been backed and loved by generations of legendary athletes, but also received multiple approvals from the governing bodies of the sport, the Badminton World Federation (BWF) and the Badminton Asia Confederation (BAC), and some of the most prestigious awards, including Golden Pin Design Award and Taiwan Excellence Award, recognizing their excellent designs and commitment to quality.