Brightway Data empowers non-profit organizations with intelligent predictive philanthropy screening that identifies overlooked populations of donors that have a high propensity to donate based on behavioral indicators. Most foundations use wealth as the key indicator to assign prospects to Major Gift Officers which assumes that wealth is the main driver for donations. It is challenging to connect with prospects and gain the prospects’ interest in the foundation’s cause. The Brightway Giving Score is used as a supplement to this existing workflow to improve the outcomes of outreach efforts. Our data shows that only a portion of the prospects with high wealth indicators are going to be interested in your cause. Through the analysis of your historical gift patterns, our Giving Score will add a layer of confidence to your existing data that the prospect will likely respond to your cause. Our clients have experienced the ability to: • Improve “right-party” contacts within the wealth rankings • Increase the number of positive responses to development efforts • Gain employee satisfaction by increasing the ratios of successful conversions