This academy is the brainchild of TripCanvas, an online travel magazine with more than 1 billion page views and 78 million travellers. We helped make these travellers' trips happen over the past 6 years with successful viral social media strategies and powerful SEO. We set up Academy T to empower consultants, advisors, coaches/instructors and small and medium businesses with digital marketing knowledge so that you can not only survive this crisis but thrive in this competitive digital landscape. If you are a beginner or intermediate digital marketer seeking to build an enduring brand, you've also come to the right place. We want to empower you with the important marketing fundamentals that are often neglected in many digital marketing courses, such as a good understanding of human behaviour and how to use this understanding to create viral content that can help you sell effectively.