Founded in 2007, this Dutch label offers a complete range of men-only, modern authentic wardrobe essentials. Crafted in Europe only from the finest materials. The GoodPeople is vibrant, playful, confident, imperfect, edgy, self-conscious, honest and has an eye for details. He loves to celebrate life. Living his life the way his heart tells him to, he is not afraid to make mistakes. In fact, he is as proud of his successes as he is of his imperfections. This makes him the character he is. Exploring new routes, he constantly pushes boundaries. However, The GoodPeople is not just another rebel. He knows the etiquette for good behaviour but sometimes just likes to break free from society’s expectations. Yes, he is the grown-up bon vivant who always remained his boyish outlook on life. People love to be with him and he shows everyone a good time. A charmer at heart, he likes to play and is always up for a laugh. Always. Inspired by life itself, GoodPeople is a fashion label that celebrates both the joys and trials of being a man. This is reflected throughout the brand’s portfolio, combining refined quality with deliberate imperfection. From a strong line of fitted shirts, to hand finished knits and tailored blazers: the offbeat yet functional designs, vibrant detailing and contrasting schemes emphasise a man’s character. The signature cloud logo, as featured on the garments, represents this ultimate state of liberty. Our favourite statement: Freedom is making choices.