Would you place a Fiat 500 engine on a Ferrari? Probably not. Nevertheless, there are many companies that have invested in most modern production facilities, often organized with a LEAN production, but still entrust their most valuable asset, namely their customer portfolio, to outdated and poorly organized Sales Organizations. Read how you can get a modern Sales Organization: orderly - controllable - predictable. WHO WE ARE SYNAPSES is the first Italian boutique to specialize in LEAN SELLING. Our small size makes us flexible and fast. OUR WORKING METHOD: Working with the Company’s Sales team and interviewing customers and potential customers, we reorganize Sales by eliminating unnecessary costs, improving Customer experience, and making the entire Sales process more fluid and programmable. OUR CUSTOMERS: We serve mostly companies with a strong product and an efficient production organization, and that aim at a top Sales Organization as well. THE WORK METHOD We structure all our Lean Selling projects in three phases: 1. SALES AUDIT Lean method is not for everyone. In a first phase of a few weeks, we determine the potential for improvement, obtaining at the same time an implementation plan. To achieve this Goal we interview with Company’s employee, but also with customers and potential customers to obtain an independent view. 2. REDESIGNING THE SALES PROCESS. Using techniques such as VALUE STREAM MAPPING, we reshape the entire business process by eliminating unnecessary costs, thus obtaining more time and resources for new customer acquisition. 3. CONTINUOUS IMPROVEMENT OR KAIZEN After having successfully optimized the Sales Process and achieved the desired results, we can consider the task as complete or, as the Lean philosophy suggests, we can just consider having moved the first step in a journey towards continuous improvement.