1949: Enrica Maestri and Cesare Darone found ISEM in Vigevano. The production included boxes for shirts, accessories, linens and toys. The company was one of the first in Italy to import new machinery from the United States to improve quality and speed of the processes. During the 70s and 80s the production continued to grow. The boxes were no longer considered as simple containers but a medium to express the product’s personality. Since the early 2000s, Isem added a new key strength to its solutions: the service for the insertion of products (perfumes, creams, gadgets, etc.) inside the box. It was the first company in the printing sector that provides this “full service”, the perfect combination of production and logistics. Today the company is the leader in the European market of luxury rigid boxes for the perfumery, cosmetics and champagne. With more than 160 employed between Vigevano and France, Isem is partner of over 40 international brands. In August 2018, Isem acquired Grafiche Bramucci. Grafiche Bramucci started its activity in 1966 with the creation of refined luxury cardboard folding cartons. GB has, among its main strengths, the constant pursues of innovation, a state-of-the-art set of machinery and an exquisite attention to customer needs. Today, GB is a leader in the production of high-quality packaging and promotional materials for cosmetics, serving great multinationals and large retailers alike. The newborn group now serves over 50 brands, with a yearly production of 80 milion folding boxes and 9 million rigid boxes (of which 7 with full service), thus becoming one of the first luxury packaging producers in Europe.