We are an NPO which aims to "creatively combat" gender based violence. We provide an online platform for the sale of artwork donated by different South African artists and creatives who collaborate with our organisation. The proceeds of these sales are given to selected grass-roots organisations already combating gender based violence in their own communities. These organisations are the beneficiaries of The Embrace Project. We also create awareness, through our social media presence, around gender based violence (it’s prevalence and causes) while simultaneously working at changing the narrative around violence and disempowerment.