xRM has launched the world’s first on-demand Enterprise 2.0 relationship management utility. This utility enables the transformation of an entire enterprise from the “command control” structure of the information age to the “high-touch, high-trust” structure of the emerging conceptual age. With this utility, xRM is expanding the traditional definition of “enterprise” to include not only the internal corporation but all of its relationships externally, extending the enterprise reach from the corporate head office through the channels all the way to the end customer — tying them together with a single high-touch relationship management solution.