I'm an all-rounded digital strategist, currently heading Digital Innovation at the iconic luxury brand Versace. Since 2018 I've extended my scope beyond Marketing supporting both Industrial Operations and Corporate in complex digital transformation projects with a strong track record of initiatives generating both cost efficiencies and increasing business value in a sustainable way. My background includes over 12 years in global integrated agencies with focus on strategic planning, digital communication and consumer experience for a wide range of brands and product categories: Ford Motor Company, Toyota, Adidas, Jaguar & Land Rover, Mattel, Sony Playstation, Vodafone, Sky, Procter & Gamble and Microsoft.