The Electronic Payment Service Providers Association (EFISZ), a socio-professional organisation of companies operating in Hungary that provide non-cash, electronic payment services, is a non-governmental, autonomous organisation for communicating and representing interests and promoting consultation. EFISZ is also a cofounder of European Digital Finance Association (EDFA) Strategic goals of EFISZ: • To support the improvement of the Hungarian non-cash, electronic payment ecosystem and the development of new service and business models. • To represent, both in Hungary and internationally, the interests of Hungarian non-cash, electronic payment service providers. • To jointly represent Hungarian non-cash, electronic payment service providers and their interests before decision makers. • To provide and coordinate education to the public about the use of non-cash, electronic payment services, and to establish cooperation regarding this task with governmental actors and financial stakeholders. • To support the marketing and communication of Hungarian non-cash, electronic payment services. • To develop a role of continuous coordination in relation to the introduction of non-cash, electronic payment services in public administration and services. • To create the Code of Conduct of Electronic Payment Services, which is of great significance from a consumer protection aspect as well, and to monitor the implementation of the principles set out therein. • To develop the Mobile Payment Consumer Protection System of Electronic Payment Services, and, related to that, to establish the Ethics Committee of the Electronic Payment Service Providers Association. • To develop the Electronic Payment Strategy with the involvement of industry operators (government and financial stakeholders). • To support non-cash payment.