An unorthodox, yet practical approach to brand strategy and copywriting for organisations with old fashioned values. For brands that choose bold over beige; character over colourless. Pop Up Marketer was conceived to help you create meaningful and enduring relationships with your customers by efficiently and emphatically defining your brand strategy and writing your copy. It's a super simple, three-step process that begins with a nod to popular culture and ends with a series of culture-defining brand statements and ready-to-use copy. Whether you're wanting to frank what you're already doing or frame what happens next, I'm here to tell your story; to shine a light on what you do well, what you stand for and how you'll show up for your audience every day Want to show up in a way that sets you apart? Let's brand together. Who are your customers and how do you show up for them? And more importantly, why do you show up for them every day? When you speak to them, are you more Clark Griswold than Monica Gellar? Or are you a little bit like Doc from Back to the Future and a lot like the Chief from Get Smart? I'm a firm believer in articulating your brand as effectively and efficiently as possible; both in process and in practice. And I love working with people who value brand strategy and respect the creative process as much as I do. I especially love crafting a brand's positioning; in concert with vision statements, mission statements, purpose statements, brand values et al that really speak volumes. Got something to write home about? Copy that. I'm just a girl standing in front of a business, that's standing in front of a blank page, asking if I can fill that blank page for them. Words matter. And if your website copy, brochures, eDMs, social media posts, annual reports, media releases, scripts et al matter to you, they're worth writing home about. carmen@popupmarketer.com.au / 0416 062 435