Novatiq is a leading martech identity solution platform empowering publishers, brands and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, we enable the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach lets us identify and validate users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users. Global companies across financial services, automotive, healthcare, media and entertainment trust us to help them join the dots, get a 360-degree view of audiences, enrich inventory, improve campaign performance, and enable a new generation of personalised digital services. Novatiq was founded in 2019 with a vision to offer advertising as a service, and not as an interruption. The company has multiple patents, is ISO 27001 certified and rigorously compliant with global privacy standards. Novatiq is based in the UK with operations around the world, and is poised for exponential growth with a rapidly expanding client base.