EDCH, formerly known as QVED From question to statement – from “quo vadis editorial design?”to “editorial changes!” Europe’s largest Editorial Design Conference is changing, along with the object of its desire, yet it remains the venue for magazine mavens and anyone who always wanted to know more about life between the pages - for art directors and designers; for journalists and storytellers; for photographers, infographic designers and illustrators, for publishers, printers and any other magazine fans.