Tryvest was founded to make starting a company easier. We want to help people who have worked hard to make a product and aren't quite sure how to get people to try it out, give them feedback, and build a launch community. Tryvest gives you access to a committed community of Tryvestors to do all of these things for you. We are a platform that facilitates the exchange of fractional equity to gain customers, insights, and loyalty. Through our unique legal structure we are able to de-risk customer acquisition for startups by letting companies only pay for the customers they end up closing. Instead of paying Google or Facebook to reach users--companies pay their customers with equity. Our equity agreement between companies and initial adopters creates a long-term relationship between partner companies and those who become initial adopters.