Just Invest empowers advisors to more efficiently serve their clients. As a tech-driven asset manager, we provide transparency and control over investments, enabling advisors to exceed client expectations with tax efficient, hyper-personalized investment solutions. Just Invest is redefining investment management to allow our advisors to deliver the best solution to their clients. The California headquartered firm was founded in 2016 by Alan Cummings, Jonathan Hudacko, and Vijay Rao. The founders’ combined 50+ years of finance and technology experience translates into holistic modern solutions for tax optimization, factor tilts, and ESG customizations.