Decile started out as an idea born within SocialCode. In July of 2020, the software line of business split off into a separate company known as Decile. We are a customer data and analytics platform whose founding mission is to help brands grow profitably. Decile remains a wholly owned subsidiary of the Graham Holding Company. Our belief is that a marketer’s most valuable asset is their first party data. But leveraging that data to drive more meaningful and actionable insights is oftentimes more difficult than it should be. Decile’s ability to simplify the connection between data and marketing and to bridge the gap between financial and marketing analytics helps marketers extract the most value out of their customer and sales data.