Pure was a membership-driven resource network for marketing agencies that provided on-demand access to valuable, communications industry-specific resources at group-negotiated rates. Pure’s members included advertising agencies, public relations firms, creative boutiques and corporate in-house marketing divisions that meet both high standards for excellence and minimum revenue requirements. These members utilized Pure’s resource network to gain additional options, group-negotiated rates and access to niche expertise. We reviewed the latest industry news, trends and data, examining each communications sector and its market leaders, including both firms and independent contractors. Our analysts contacted the most valuable resources, requesting information on company history, capabilities, case studies, references and pricing. After a rigorous evaluation of the collected material and sector comparisons, resources were selected for negotiation. Once rates are negotiated, the resource became available to members.