TVCXM’s solution captures, converts and stores TVCs into digitized formats within its network database. These files are then transmitted digitally directly from commercial post-production houses to the TV network outlets, ready for broadcast. This service will improve on the current manual tape (Betacam) dubbing and delivery. With this service, TVCXM will provide clients (advertisers, agencies and networks) with 4 key benefits: Efficiency. TVCXM can transmit a single TV commercial (30-sec.) in approximately 13 minutes, significantly improving on the current manual average delivery time of 45 minutes. This virtually eliminates human error in TVC transmission (due to the digitized barcode tracking system), provides an agile process solution in cases of urgent TVC revisions and increases overall productivity by approximately 30%. Cost-effectiveness. TVCXM offers a more cost effective solution in dubbing and transmitting TV commercials to networks, saving advertisers 20% to 40% vs. current costs. Quality Control. TVCXM’s’ solution ensures the highest TVC quality is preserved. There will be no quality generation loss due to the digitization process; a step better than the current practice where the TVCs are dubbed into Betacam tapes, thereby creating quality loss. Leading edge archiving capabilities. The TVCXM solution is creating a tape-less environment, eliminating manual storage costs and issues, advocating environmental responsibility and offering an effective and flexible TVC data archiving (data-basing) system.