Since founding in Kuwait, Union has become the region’s fastest growing distributor focused on beauty and trends, currently operating across the entire Gulf region covering over 8 countries. OUR STORY Beauty is an integral part of life in the GCC Region. Everywhere you turn, industry giants are present, targeting certain demographics with their traditionally elegant displays. However, to business woman and trendsetter Abrar Mohammed, it was evident that a large percentage of the market was being overlooked. Miss Mohammed saw an opportunity to target a trendier, more ethically conscious demographic, well versed in online media. Thus, she created Union International Trading Company and began acquiring top socially engaging international beauty brands. Union International Trading Co.’s brands now have a social media outreach of over one hundred million users and are high-quality, trendy, and attractive top performers within the region. This, along with Miss Mohammed’s public relations and networking accomplishments, have attracted regional A-list celebrities to the brands, creating a flow of steady, organic marketing. What sets Union International Trading Co. apart, aside from the innovative digital and celebrity marketing tactics, is the commitment to its customers and the ability to quickly adapt in the ever-evolving beauty industry. Maintaining a competitive and innovative edge combined with the highest level of service has been a key factor in the success of Union International Trading Company, which also went on to establish the HOME OF BEAUTY ecommerce platform. As the exclusive, regional distributor for all the brands found on our platform, we are committed to providing top quality, authentic products and excellent customer service while simplifying the beautification process, creating an easy, personal and pain-free platform to have all your beauty needs in the palm of your hand. HOME OF BEAUTY is now the pioneer online beauty player across the region.