Upon graduation from Central Saint Martins College of Art and Design, a very young Gaurav Gupta was instantly recognised as ‘Future of Couture’ by Altaroma Altamoda. This served as a clear sign toward the direction he would be taking to emerge, ten years later, as one of the strongest voices in couture and fashion from India. At an early age, his experiences of working with Hussein Chalayan, of being the youngest jury member at Mittelmoda and receiving various awards for his noticeable debut in Japan, Russia and India, helped shape his ideas. Over a decade, Gaurav Gupta, the man and the brand, have carved a world that is future primitive, reflected through sculpture-like garments with a sense of infinity and rhythm. Changing the face of the sari forever, merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav has delivered and sustained a world that is Indian at its core and boundless in its form. Vogue, L’Officelle, Elle and Nylon are among the many publications that regularly see the brand on their covers and editorials, while Indian and international celebrities consistently endorse it on red carpet appearances. A few of them are Skylar Grey, Aishwarya Rai, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor. For its chic romance, the brand finds loyal clientele among the royalty in India and the UAE besides others. Just on the outskirts of the Indian capital, Gaurav Gupta runs his atelier and factory where a staff of 240 work solely for the brand, supporting its two flagship stores in Delhi and Mumbai’s luxury destinations, offering made-to-measure couture services.