NOW is a Nordic environmental collective working towards protecting the marine- and river environment by creating awareness and taking action. Our aim is to bring people closer to nature by engaging them in beach cleaning and awareness of issues related to the ocean environment. NOW is dedicated to taking care of the ocean. If we want to see a thriving ocean in the future, and secure the very basis of life on this planet – we all have to contribute. By giving a voice to the ocean and adapting our lives to become more environmentally friendly, we can make a lasting difference! Tavaha is the Nordic expression for taking care of the ocean: ta vara på havet. Tavaha encompasses unity, understanding and solidarity across borders, generations and cultures. The ocean is what connects the world. It has always taken care of us and we cannot live without it. It’s time we return the favour. #TAVAHA