Insight, LLC is a software company located in Santa Rosa, California, in the heart of Sonoma wine country. In 2011 Insight set out to build a platform where relentless ambition and action could collided with pure passion for the online lending industry. Our constant dedication to innovation and uncompromised standards have defined Insight as a force of change, with products and brands that are redefining the expectations of what lead management and underwriting have to offer and how it can be experienced. Today, Insight’s primary software, Decision Cloud, allows lenders to utilize real-time data services, such as credit reports, and use advanced scoring algorithms to determine borrower’s propensity to pay back loans. With more than 500,000 consumer loan applications processed daily, Decision Cloud is loaded with comprehensive reporting and industry-revolutionizing data services like TruScore and TruFraud to help both lead buyers or sellers avoid marketing risk(s) by reducing fraudulent data in our marketplace. We help lenders apply the power of technology to empower their business, strengthen workflows, and to protect them and consumers against online lead fraud. Our business practices and policies reflect our commitment to making a positive impact in the online lending industry. This commitment carries through to the products and services we develop. Our mission is to empower every lending organization to achieve increased profits while avoiding online, consumer marketing fraud.