Fruits Music (formerly known as Strange Fruits Music) are a Netherlands based music and tech company specializing in playlist promotion via creative marketing. Founded by former DJ and producer Stef Van Vugt , the company works with a team of music producers, who receive equitable fees and rights income, to develop a range of ‘genre-brands’ operating under the Fruits Music umbrella. Covering a wide range of musical styles and also encompassing numerous wellbeing and ‘mood’ sounds such a sleep, concentration and nature simulations, the playlists generated by Fruits Music are enjoyed by millions of music lovers around the world across numerous platforms. Since its launch five year ago Fruits Music has evolved into a one-stop shop for artists and music lovers, generating billions of streams and is now a highly recognizable global brand, which retains a focus on talent discovery, technological innovation and groundbreaking marketing.