ToyCoin is established as one of the most comprehensive anime website in Singapore. The company focus mainly on figurines as we see the beauty in them and wanted everyone to be able to see them as well. The founders of the company started when they were not able to find a store in Singapore that provide a service that many consumers need; trust, professionalism, and reliability. They were inspired to start the business after being disappointed by several other shops in Singapore. They strive to remain professional in handling their customers, at the same time maintain the friendly terms with each and everyone of them. Within years they had expanded with various projects on hand. They had successfully secured distribution brands, and they started a blog mainly to share product knowledge for this industry. Their main purpose is to constantly improve themselves and work on new ideas so that the company can grow further.