Selective Professional, an exclusive Italian brand, proudly 100% made in Italy, expression of creativity, originality and passion for the hair care and wellness. With over 20 years of experience, Selective Professional continues to offer professional hair products and services to the hairdressers. A high-class offer for exciting results. Values such as EFFICIENCY, SAFETY and RELIABILITY are being supported and promoted in all hair Salons around the world. Selective Professional is an ASSURANCE for all hairstylists.