Cloout provides analysis and commentary on what’s happening in Business and Politics in Africa and—if we're feeling generous—the world. When you think of Cloout, think of that good friend of yours who tells you what’s happening. Think of Cloout as that good friend of yours who tells you what’s happening. We believe: Everyone shouldn’t have to tell stories the same way. We actually get to choose how we want to tell stories. Good and bad news can coexist. Progress isn’t like flipping a switch. Someone who points out progress who is rebutted by someone pointing out setbacks might not be arguing – they’re probably just choosing to look at different parts of the world. Learning should never stop, why not use the news to continue learning. Taking a deep breath is usually a better plan. While everyone is rushing to break the news, we’d prefer to listen for what’s driving the news.