HeHe was founded in 2010 by a group of college students in Rwanda after graduating from an MIT incubation program. HeHe, which means ‘Where’ in Kinyarwanda, focused on building mobile-first geolocation technologies with the vision to usher Africa into the 4th industrial revolution, through building context-appropriate solutions for the continent. HeHe continues to be at the forefront of this revolution, developing innovative technologies that enable organizations to optimize their operations and reach more customers anywhere and on the go. A major part of HeHe’s mission is to create an efficient distribution service to match demand and supply for better resource utilization of small and medium-sized enterprises, thereby enabling consumer goods manufacturers, distributors and retailers across Africa to reach consumers more efficiently while giving consumers access a variety of goods on-demand. HeHe's innovative digital solutions currently serve over 2 million users across Africa, by digitizing the consumer goods distribution and guaranteeing great customer experience to the last-mile.