ALSAIF Trading Agencies Co. is a Saudi company that observes international standards. The company was established in 1962 in response to our customers’ needs for household utensils and electrical appliances. The company believes in continuous development and inventions of products that preserves the identity and distinct character of the Kingdom of Saudi Arabia. Thus, ALSAIF Trading Agencies Co. is now among the top 100 brands in Saudi Arabia, operating under our recognizable slogan "Quality And originality". Our brands: ALSAIF ALSAIF-ELEC JANO FLORA DIVA VETRO NEW LIFE Our partners: ROTPUNKT DURALEX PRADEEP ARC