Betify is a free iOS mobile app which makes it super easy for users to challenge or get challenged by their friends, on anything they care about, wherever they are. When they win challenges, users build their reputation on topics they love, and can earn real rewards such as discounts or products offered by our partners. We have developed Betify not only for the challenge-lover, but to be the ultimate gamification platform for any business looking to increase every step of their fans's engagement, such as acquiring new users, showcasing products, analysing campaign's KPI and measuring ROI.